© 2025 Garda Servizi Srls sole proprietorship
Via Albinoni, 91A - 25015 - Desenzano del Garda (BS) - IT
Tax Code and VAT No.: 04150950980 - SDI: KRRH6B9 - REA: BS-592614
The first fair in Italy entirely dedicated to the elegance of the poodle.
When? Sunday, September 28, 2025 - from 10:00 am to 7:00 pm
Where? In the prestigious location of Borgo Machetto in Desenzano del Garda
FREE ENTRY EVENT
*please note that visitors who wish to bring their dog, not necessarily a poodle, can access the event
- Internal parking for cars and motorcycles € 5 -
Discover below the DAY'S PROGRAM being updated - Scroll to the bottom to view the RULES and the MAP -
Exhibitors' entry time: from 08:00 to 09:00
Visitors' entry time: from 10:00 to 19:00
For those who wish to arrive the day before, you can stay overnight in the luxurious rooms of the borgo.
Room availability is very limited so it is recommended to book by sending an email to info@borgomachetto.it.
The REGISTRATIONS for visitors who own poodles can be made by writing to the WhatsApp number +39 380 909 5128 (MESSAGES ONLY NO CALLS). Only small poodles (miniature or toy) are accepted. All those who register will be entitled to the welcome bag by Nature's Protection, official sponsor of the event.
In Piazza dei Limoni (Point 3 on the map) from 2:30 pm there will be the fashion show by Miro Fashion Vintage. An emotional experience in which model and dog will walk together to celebrate beauty and harmony. Do you want your poodle to walk the runway? Write to us at WhatsApp number +39 380 909 5128 (MESSAGES ONLY NO CALLS)
*****Registrations for the fashion show are SOLD OUT*****
Discover how to really understand your poodle: trainer Elena from Gurudog will offer daily sessions in which she will explain the behavioral characteristics of the breed and guide you through an interactive journey to do with your dog, to learn to collaborate while having fun.
The breeders' corner awaits you with many little curly fluffballs ready to come home with you!
In the wonderful setting of the park you can stroll among themed stands and shop for your four-legged friend.
The best groomers will be present with trendy ideas and suggestions on cuts, coat care, and beauty routines perfect for every season.
A Look at the Heart – Le Muse Shelter guest of the event
Among the protagonists of the day are also some very sweet special guests: dogs looking for a home, ready to tell their story and, who knows... maybe finally find their forever family. A gesture of love that makes the event even more real.
Inside Borgo Machetto there will be a BAR in Piazza dei Limoni (Point 4 on the map) where you can stop for a refreshing break and a toast.
Further details will follow for LUNCH so follow us to stay updated!
Please note that it is strictly forbidden to have picnics with food brought from home, set up camps or tents inside the location.
Throughout the event it will be possible to take photos and shoot videos.
If you want to participate as a sponsor/exhibitor write to info@gardaservizi.it, call 030/7991714 or write to us at WhatsApp number +39 380 909 5128
PLEASE NOTE: In case of variable or light bad weather the event will still take place.
In case of severe bad weather the event will be postponed to Sunday 05/10/2025
REGULATIONS
To ensure everyone has a peaceful, safe, and pleasant day, we invite participants to carefully read and respect the following regulations:
1. Access and participation
• Free entry for visitors. Please note that owners of dogs that are not necessarily poodles may also attend the event.
• Poodle owners must register via WhatsApp at +39 380 909 5128 (TEXT ONLY, NO CALLS)
• Participating dogs must be microchipped, up to date with vaccinations, and accompanied by their owner or a responsible adult.
• Dogs must be kept on a leash for the entire duration of the event.
• Participants are personally responsible for their own dog for the entire duration of the event.
• Female poodles in heat cannot participate, for the well-being of all.
2. Parade & activities with your dog
• To have your poodle participate in the parade, you must register via WhatsApp at +39 380 909 5128 and respect the schedule communicated by the organizers.
3. Photographs and filming
• During the event, photographs and video recordings will be taken. By participating, you implicitly authorize the organization to use the images for promotional purposes.
4. Hygiene and health regulations
• Each owner is required to pick up after their dog and keep it clean and under control.
5. Responsibility
• The organization declines all responsibility for damage to property, people, or animals caused by behavior not in accordance with these regulations.
7. Weather
• In case of adverse weather conditions, the event will be postponed to Sunday, October 5, 2025
REGISTRATION IS OPEN
Visitor entry time: from 10:00
Registration is free and reserved for visitors who own a poodle. Write on WhatsApp at the number 380 909 5128 (NO CALLS)
You must provide your first name, last name, dog's name and type (miniature, toy...). Please note that those who register will be entitled to the welcome bag by Nature's Protection, official sponsor of the event.
AT 19:00 THE EVENT WILL CLOSE.
LUNCH UPDATE
MANDATORY RESERVATIONS at WhatsApp number +39 380 909 5128 (messages only NO CALLS)
Lunch will take place from 12:30 pm inside Borgo Machetto Country Club Piramis in Piazza S. Angela Merici - point 2 on the map.
For the little ones, it will be possible to choose the children's menu
Maccheroncini with tomato sauce or ragù
Cutlet and fries
Chocolate meringues
Water
€22 per person
We remind you that in Piazza dei Limoni - point 3 on the map - it will be possible to have lunch with cold dishes, sandwiches, and poke.
ACTIVITY UPDATE
Elena Froldi from Guru Dog is a dog trainer specialized in behavioral rehabilitation, FICSS Certified.
During the event, she will offer a mixed course featuring:
Scent work
Mobility
Treibball
What is her educational vision?
A "holistic" approach towards the dog, involving mind, body, and emotions. The balance between these three elements represents the starting point for successful training.
Elena is waiting for you on Sunday, September 28th at Borgo Machetto Country Club Piramis Desenzano del Garda and if you already want to reserve your spot (maximum 4 participants per lesson), you can do so now by writing to our WhatsApp number +39 380 909 5128.
We are happy to announce that among our experts there will also be Sara Franchini, Comunicazione Cinofila and Manuela from gli_amici_di_minou, all representatives of TeamBranco.
A multidisciplinary team that offers support services to families, and personalized meal plans for:
Homemade diet with veterinary nutritionist
Quality ready-made products
Intolerance tests
Come and meet them on Sunday, September 28th at Borgo Machetto Country Club Piramis Desenzano del Garda!
We are thrilled to announce the participation of Giorgia Carniti – model, actress, content creator, and great animal lover – together with her wonderful Afghan hound Hermès, the star of the Instagram profile that makes everyone who follows it fall in love
Giorgia will be with us to share her personal experience:
a journey of rebirth, love, and deep connection with animals.
Thanks to the special bond with Hermès, she rediscovered strength, energy, and inspiration, transforming their story into a project that brings smiles, beauty, and awareness to social media every day.
During the event, she will tell us about the therapeutic value that can arise from the relationship with an animal and how this bond can truly change your life.
An exciting and authentic moment not to be missed!
Sunday, September 28, don't miss it: it will be a special opportunity to meet her, get to know Hermès in person, and be inspired by their story.
#HermèsConquistaCuori #hermesegiorgia
Follow her here
@hermesconquistacuori
https://www.instagram.com/hermesconquistacuori
@giorgia.carniti
https://www.instagram.com/giorgia.carniti
They will also be at the National Poodle Fair:
Francesca Marzi, who works in Brescia and the province offering educational programs, a home pet sitting service for both dogs and cats, organizes group educational walks for dogs, also providing advice and consultations to owners during the walk.
Marta Carminati of Servizi Cinofili, who operates in Bergamo and Valle Brembana offering education, mental stimulation, and a home-style boarding service designed to welcome dogs in a family-friendly and peaceful environment.
Two professionals with different backgrounds but united by the same mission: helping people and dogs build a balanced, conscious, and rewarding relationship.
Le Muse Rezzato is an organization founded in 2004 that every day takes care of many less fortunate dogs, giving them care, attention, and the hope of a family.
Come visit them and you can:
make a donation to support the shelter
bring blankets (not padded), sheets, towels, renal or kitten food for cats
buy beautiful poodle-themed illustrations, handmade keychains, and crochet bag holders
You will discover that many of these sweet dogs are adoptable and are waiting just for you to start a new life full of love and cuddles.
A look from the heart that can make a difference
Find out more on the website www.associazionelemuse.com or follow @rifugio_le_muse on Instagram
THE SPONSORS
NATURE'S PROTECTION
Nature's Protection is the OFFICIAL sponsor of the National Poodle Fair and supplier of the event's welcome bags!
We believe that the happiness and health of our four-legged friends depend 80% on a balanced diet and 20% on daily care. For this reason, for over 35 years, Nature’s Protection has been creating innovative foods, complete and rich in real health benefits for dogs and cats.
With selected high-quality ingredients – meat or fish as the first ingredient, no cereals or wheat – our products are also perfect for animals with sensitive digestion.
Our flagship? MicroZeoGen, a natural mineral with extraordinary detoxifying properties, which contributes to intestinal well-being and strengthening of the immune system.
From lamb to salmon, from krill to Black Soldier Fly: every recipe is designed to offer taste, health, and vitality.
Find out more
WEBSITE: www.naturesprotection.com/it
FACEBOOK: @Naturesprotection
INSTAGRAM: @naturesprotectionitalia
SAN BENEDETTO CAMPING VILLAGE
The San Benedetto Camping Village is located in Peschiera del Garda, directly on the lake.
Here you can relax in exclusive Mobile Homes equipped with every comfort, even with lake view and private whirlpool, or enjoy moments of absolute tranquility immersed in the nature of our shaded pitches.
San Benedetto is very close to the best parks in the area, such as Gardaland, Canevaworld, Parco Natura Viva, Parco Giardino Sigurtà.
To complete the offer, you will find large green spaces, swimming pools, restaurants and pizzeria, bar, entertainment for adults and children, fenced dog area and Pet Bath for four-legged friends, private beach, pedal boat, bike, canoe rentals and much more.
SITE: https://www.campingsanbenedetto.it/it
FACEBOOK: https://www.facebook.com/campingsanbenedetto/
INSTAGRAM: https://www.instagram.com/sanbenedettocampingvillage/
An expression of love and care for our four-legged friends.
We are an artisan company dedicated to creating high-quality clothing.
We make garments entirely by hand with care and passion, using only the best materials to ensure maximum comfort and style for our canine clients.
E
very sewn project carries with it stories, memories, and feelings. Handmade creations can hold the warmth of a hug or the joy of a celebration, transforming a simple material into an emotional treasure.
Find out more:
WEBSITE:
FACEBOOK:
INSTAGRAM: @aribe_chic
I DIAMANTINI
We announce another precious collaboration with
Behind this bright name is Rossella, ENCI Master Breeder, who together with her team dedicates passion, experience and love to the breeding of beautiful toy and miniature poodles. Each puppy is carefully followed and grows up in a family environment, ensuring health, beauty and a balanced character.
It is no coincidence that the name “I Diamantini” perfectly describes what they represent: small, unique and precious puppies.
Official pedigree
Vaccinations and thorough veterinary checks
Genetic tests on the parents to ensure maximum health
The breeding facility is located on the Lombard shore of Lake Maggiore, easily accessible from Milan and Switzerland.
Come and meet the Diamantini up close on Sunday, September 28 at Borgo Machetto
Desenzano del Garda and let yourself be won over by the charm and elegance of these wonderful life companions.
FIND OUT MORE:
WEBSITE:
FACEBOOK: @
INSTAGRAM: @i.diamantini
BARBONGIN
Directly from Florence, we will have BarbonGin with us, sponsor and exhibitor during the event.
An exclusive spirit, inspired by the elegance of poodles, with a refined recipe that combines selected juniper and fine botanicals such as cypress, bergamot, iris, and licorice. ????
A complex and balanced aromatic profile, with fresh and floral notes intertwined with spicy and citrus hints.
All enclosed in iconic bottles that become true collector's items. ✨
Have we convinced you? All that's left is to come and try it!
Find out more
SITE: www.barbongin.com/it/
FACEBOOK: BarbonGin
INSTAGRAM: @barbongin
© 2025 Garda Servizi Srls sole proprietorship
Via Albinoni, 91A - 25015 - Desenzano del Garda (BS) - IT
Tax Code and VAT No.: 04150950980 - SDI: KRRH6B9 - REA: BS-592614